Bella Sera Is Pokemon for Girls?

There's a trading card game for girls called Bella Sera. It's so... girly. Ponies, unicorns and fairies. Will the girls who enjoy card collecting be the girls who like girly things? and vice versa? Will this draw more girls into the trading card genre?

My girls LOVE pokemon. Seems like Pokemon is a nice balance betwen what the guys want, and what the girls want. Cute little critters that fight each other. Everyone's needs are met. What do Bella Sera's critters do? I'm sure they don't battle. Because, you know, girls don't do battle.

HA! They don't know my girls.

What do you think? Trading cards for girls: thumbs up, or thumbs down?